Imaginary Brand Design Project

For the Advertising Design module during my Bachelor’s degree, I undertook a comprehensive project to create an imaginary brand. This involved developing a cohesive brand identity, which included designing the logo, stationery, brochure, and various digital and print advertisements. I also crafted scripts for a television commercial and a radio spot, ensuring a consistent narrative across all platforms. This project allowed me to leverage my Photoshop skills and engage in a creative process that emphasized the importance of brand consistency in color and visual appearance. Through this endeavor, I gained valuable insights into brand development and the significance of maintaining a unified brand image across all marketing channels.